Privacy Policy

Effective date: January 1, 2024. Last updated: January 1, 2024.

Cardinal Water Solutions ("we," "us," or "our") operates the website at https://www.waterdealerpro.com/the-classic/ (the "Site"). This Privacy Policy explains what information we collect from visitors to our Site, how we use it, and what choices you have. We aim to be clear and direct about our practices.

If you have questions, contact us at Email Us or by calling (614) 555-0100.

1. Information We Collect

Information you provide to us

When you fill out a contact form, request a quote, or schedule a free water analysis on our Site, you provide us with information such as your name, phone number, email address, and home address. We collect what you type into those forms and nothing more.

Information collected automatically

When you visit our Site, we automatically collect certain technical information, including your IP address, browser type, referring URL, pages visited, and the date and time of your visit. This information is collected through cookies and similar technologies, including Google Analytics (described below). We use this information in aggregate to understand how visitors use our Site so we can improve it.

Cookies

Our Site uses cookies. A cookie is a small text file stored on your browser. We use session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period). Cookies help us remember your preferences and understand Site usage patterns. You can instruct your browser to refuse cookies, though doing so may affect some Site functionality. Most browsers accept cookies by default, and you can change this in your browser settings.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiries, quote requests, and service appointment requests
  • To schedule and conduct water analyses, installations, and service calls
  • To follow up regarding your account, service history, or maintenance reminders
  • To send you information you have requested, such as pricing or product details
  • To improve our website and understand how visitors use it
  • To comply with legal obligations

We do not use your contact information to add you to marketing lists without your consent. If you fill out a quote or analysis request form, we will contact you about that request. If you would like to stop receiving follow-up communications, simply let us know and we will remove you from our outreach list.

3. Information Sharing

We do not sell your personal information to third parties. We do not share your information with advertising networks, data brokers, or lead resellers.

We may share your information in the following limited circumstances:

  • Service providers. We use third-party services to operate our website, process forms, and analyze traffic (including Google Analytics). These providers access your information only to perform services on our behalf and are not permitted to use it for other purposes.
  • Financing partners. If you apply for financing for a water treatment system, we share the information required to process your application with our financing partner. This happens only with your knowledge and participation in the financing process.
  • Legal requirements. We may disclose information if required by law, court order, or to protect our legal rights.

4. Cookies and Google Analytics

We use Google Analytics to understand how visitors interact with our Site. Google Analytics collects data such as how long visitors stay on pages, which pages they visit, and how they arrived at our Site. This data is aggregated and does not identify individual visitors by name. Google Analytics places its own cookies on your browser to track this information. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.

We also use session cookies to maintain basic site functionality. These expire when you close your browser and contain no personal information.

5. Data Retention

We retain contact form submissions and customer records for up to three years after our last interaction with you, for standard business record-keeping purposes. If you request deletion of your information, we will remove your data from our active records within 30 days, subject to any legal retention requirements.

Google Analytics data is retained according to Google's standard data retention settings, which we have configured to 26 months.

6. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access. You may request a copy of the personal information we hold about you.
  • Correction. You may ask us to correct inaccurate information.
  • Deletion. You may request that we delete your personal information from our records, subject to any legal retention requirements.
  • Opt-out of communications. You may ask us to stop sending follow-up communications at any time by contacting us directly.

To exercise any of these rights, contact us at Email Us or call (614) 555-0100.

7. Children's Privacy

Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If we learn that we have inadvertently collected information from a child under 13, we will delete it promptly.

8. Security

We take reasonable measures to protect the information submitted through our website, including using HTTPS encryption for data transmission. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security. We encourage you to use caution when sharing personal information online.

9. Third-Party Links

Our Site may contain links to third-party websites, including Kinetico's corporate website and financing partners. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party site you visit.

10. Ohio Privacy Notice

Cardinal Water Solutions is a business located in Columbus, Ohio, and we operate in compliance with applicable Ohio law. Ohio residents may exercise the rights described in Section 6 of this policy. We do not engage in the sale of personal data as defined under Ohio law.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of our Site after any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

12. Contact Us

For questions, concerns, or to exercise your privacy rights, please contact us:

  • Email: Email Us
  • Phone: (614) 555-0100
  • Mail: Cardinal Water Solutions, 1234 Waterford Drive, Columbus, OH 43215